Beauty Salon Visual Identity

Iconink - Identité visuelle de Marilyn Institut


Marilyn –Beauty Salon

Marilyn Institute, which gets its name from the pretty owner, is a small cocoon of sweetness for relaxation and beauty treatments. An atmosphere from the 40’s in a pastel shades of pink and pistachio green environment, firmly Pin-up!

Marilyn contacted us to work on the visual identity of her business. We created her communication media in line with her institute logo, price list, and business cards.


inspirations - Identité Visuelle Institut


We took our inspiration from the lipstick marks that we draw on our hand when we try them out.
This mark draws a M like the name of the beauty salon, Marilyn institute, and becomes a recognizable logo.

Créatio de logo - Institut de Beauté


Leaflet / Business card / Invitation / Gift voucher

création dépliant Institut - Graphisme

« When I opened my beauty salon, I realized that I had neither time nor competences to look into my communication media tools. Having a cocooning institute with a very pin-up atmosphere, I still needed an original and consistent brand image with this place.

Marie immediately identified what I wanted and the result blew me away! I am very proud to offer my clients my brochures and business cards that they keep carefully.
Working with Marie brought some change in my job that led to incredible raise of my sales turnover!
Marie was very helpful and professional, her dynamism and her good mood made our collaboration really pleasant!


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