Svend Andersen – Photographer
Svend Andersen is a passionate photographer from Paris. He advanced in his Art and Performance career, so naturally that’s how he started to shot this world with his camera. In this practice, he enjoys staying in the background to let the humorists, singers or actors personality express itself. Then he catches their essence.
Afterwards he gets interested by Architecture photography. That captivates him and he likes to play with the lines and the structure of modern places or sites stamped by History.
He wanted to have a website that matches to his image, simple, plain and showing only the essentials: his pictures. No embellishments, less is more!
INSPIRATION & GRAPHIC ELEMENTS
To stick with the photographer personality, we designed a plain logo with simple forms but with a strong graphic committed position as well. That is the perfect challenge for a graphic designer : to express the most possible with the minimum of visual elements. His initial letters express his work with a foreground and background play like in photograhy. These two letters become then a graphic form that we find in all Svend’s profesionnal documentation.
We also did an overhaul of the photographer’s website.
« With Iconink, I met a team that is more that some graphic designer people. They gave me a personalized and really interesting approach to my work. They understand it properly and managed to highlight it with elegance.
Their listening and availability were awesome. I follow their instructions with delightment. Thank you Iconink! »